Fashionably late? Don’t worry, the Amazon Australia launch is still coming!

Alexandra Hourigan 23 November 2017

amazon p

At 2pm today people got a little excited, but did Australia get the time right?

We all know Amazon's launch is sending people absolutely cray cray. So when the 2pm launch was rumoured for today, everyone was jumping online to get a look at history in the making.

The only problem? Amazon didn't show up!

Fans were waiting and refreshing to their heart's content until eager shoppers began to realise that Amazon wasn't launching.

However, what some of us didn't anticipate is that Amazon's launch was due at 2pm Australian Eastern Standard Time NOT Australian Daylight Savings Time. 2pm for Victoria, ACT, Tasmania and NSW is actually only 1pm AEST. So Amazon didn't launch because it was still technically 1pm.

Pretty much, we all got a bit too excited. But who can blame us? We are about to experience major shopping history! So many people were trying to jump onto the Amazon Australia page early that it even caused the site to error.

Screen Shot 2017-11-23 at 2.00.23 pm

Just to clarify, for those in Victoria, ACT, Tasmania and NSW, the launch will be at 3pm due to daylight savings. So hold out fellow shoppers, Amazon is still coming and let's hope it isn't ACTUALLY late to the party. Stay tuned for more updates!


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