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amaysim pays it forward with coffee and credit

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amaysim will offer free mobile credit to Aussies willing to shout the price of a coffee for charity workers.

28 April is Pay It Forward Day, an initiative that’s designed to foster a spirit of charitable giving and random acts of kindness, which is in itself no bad thing. MVNO amaysim has teamed up with ordering app Hey You (not to be confused with reality schlock streaming service hayu) for a quick Pay It Forward day initiative that will pair up coffee orders with a limited set of free credit for amaysim customers.

How does the coffee ordering work (and who gets the coffee)?

The Hey You app, available for Android and iOS devices, is essentially a pre-ordering application for participating cafes that allows you to place an order before heading out so that you can grab and go whatever it is you’d like to snack or slurp on.

For today, the app will host a "Pay It Forward" day store, where you can virtually pay for somebody else to have a coffee instead. That somebody else will be a charity worker from a range of charity institutions, specifically Variety, OzHarvest, Barnardos Australia and the Humpty Dumpty Foundation in Sydney or Variety, FoodBank, RedKite and Open Family Australia in Melbourne. Funds raised through the store will fund coffee trucks that will deliver piping hot caffeine boosts to workers in those cities.

How does the credit bit work?

amaysim will give $5 worth of mobile credit to the first 2,000 customers to shout a coffee through the app’s virtual store. It states that it will deduct $5 from any customer bill if you’re already an amaysim customer, or offer a one-time $5 discount to any of its UNLIMITED plans if you’re not. Those who get in early enough today should receive an email indicating that they’re being offered the bonus credit tomorrow. You can read the full details of amaysim’s UNLIMITED plans here.

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