amaysim acquires OVO: What does that mean for you?
OVO customers can sit tight on their existing plans with amaysim's latest purchase.
Australia's fourth-largest telecommunications provider amaysim has just announced a deal to acquire all of OVO's mobile subscribers. Under the agreement, all 77,000 of OVO's subscribers (which includes those currently on a mobile, mobile broadband or data-only plan with OVO), will be transferred to the amaysim brand, boosting its total number of subscribers to around 1.17 million and strengthening its spot as Australia's largest mobile virtual network operator (MVNO).
This move follows hot on the footsteps of amaysim's acquisition of smaller MVNO Jeenee Mobile at the end of 2019. So what does this all mean for current OVO customers?
What can I expect as an OVO customer?
In short, the transition from OVO to amaysim should be a relatively painless procedure. As both providers operate under the Optus network, there should be little to no service disruption as their plans carry across. In a press release, amaysim has stated that completing "the integration of Jeenee Mobile [has given us] the skills and experience to accomplish an efficient and successful migration", and that the OVO transfer will be completed in only four months.
Finder reached out to amaysim for further details about this transfer, and the provider has confirmed that
"All [OVO] customers will be on a plan with value equal to, or better than, their existing plan and most subscribers will also receive increased inclusions."
One of the main differences in plans offered by OVO and amaysim is their renewal period. OVO plans have a 30-day period, while amaysim offers 28-day plans. 30-day plans are often thought of as better value as it means you pay for one less week per calendar year.
OVO has confirmed to Finder that customers "will be assigned plans by amaysim based on what they currently have with OVO to ensure they get a great deal with the same renewal period." So fret not if you're currently with OVO, you'll still be given a 30-day renewal period on whatever plans amaysim plans to offer you.
OVO customers can expect to be contacted before their service transfer begins with information about how their plan will change.
Matt Jones, CEO of OVO, has said in a media release:
"amaysim has a reputation for delivering excellent customer service and value and we can be confident that the OVO mobile customers will be well looked after and supported once under the amaysim umbrella."
One thing that may be lost are OVO-specific benefits like OVOPlay, in much the same way that amaysim scrapped Jeenee's Make a Difference program that supported seniors, kids and people with disabilities.
Where does this leave amaysim?
With this latest deal, OVO joins Jeenee Mobile and Vaya as smaller providers who have been gobbled up into the amaysim brand. With a customer base of 1.07 million, amaysim is strongly placed to challenge the big 3 mobile providers of Telstra, Vodafone and Optus.
As an MVNO that doesn't have to pay for network infrastructure and maintenance, amaysim can continue to offer highly competitive plans, and we can expect to see its customer base continue to grow in the future.
Interested in what amaysim's got on offer?
You can check out amaysim's SIM-only plans in the table below.
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