Alexis Ren is launching her own activewear subscription box
The Insta-famous model has created her own activewear label called Ren Active.
With 9.5 million followers on Instagram, Alexis Ren is one of the most famous models of the moment. The 20 year old is known for her LA-cool style, her less-is-more beauty looks and, of course, her fit bod.
And with a body like that, it's not exactly a stretch for the model to step into the world of activewear. But she's not just launching the label Ren Active, she's launching a subscription box service too.
It costs US$69 and will contain one piece of clothing from Ren Active and one other item like a water bottle or yoga mat. The line is set to launch on 10 July (9 July for us here in Australia), the same day the first subscription box is sent out.
At this stage it's not known whether the subscription box will be available outside the US, but fans can still buy the activewear line on the e-commerce site renactive.co. Or you can buy it on Revolve which WWD reported will be one of the launch stockists.
“It [subscription] gives me the option to test designs and get personal with my fans and all the people who support me to get their personal opinion,” Ren told WWD. “I think subscription is the way to go as far as selling online and online distribution. It’s definitely a Millennial way to do things. For me, it’s just about the convenience and the fun and the surprise.”
Alexis Ren has previously collaborated with Missguided and ColourPop Cosmetics and we loved it. So we can't wait to see what this new venture looks like.