Best Air Jordan sneakers for resale value in 2021
A huge second-hand market for shoe resale has emerged in 2021 and we've analysed all the data to see which Nike Air Jordans are selling best.
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Got any Nike Air Jordans sitting in your wardrobe unused? Maybe even a pair in a box that you had forgotten about, hidden way up the back under piles of jumpers that no longer fit? Well, they could be worth a bit.
Sneakers are becoming big business for investors, collectors and those looking for new ways to make a buck. Similar, in some ways, to cryptocurrency, there's a busy market of sellers and buyers exchanging sneakers at stunning rates. And there are serious profits to be made – assuming you have a genuine pair of sought-after kicks that are unused or close to.
Especially if said pair are the beloved Air Jordans from Nike.
But what are the best Air Jordan sneakers for resale? Which are proving to be the most popular? Where can you find the biggest profits? We've done a huge analysis of Air Jordan sneaker sales from October 2020 to October 2021 to try and find answers to these questions.
You may also be interested in knowing where are the best places to buy Air Jordans in Australia.
How did we acquire the data?
We collated our data and information from several sites focused on aftermarket sneaker sales, sneaker news and sneaker retail. We're talking a 1GB Excel file here! Some of the notable sites we used included StockX, GOAT, Sneakernews, Nike, eBay, Hypebeast and Sneakerfiles.
There's a seemingly endless number of sneakers in the market, but we've focused on the famous Air Jordan brand in this study.
Note: All figures in this study are in Australian dollars.
Top 20 most profitable Air Jordan sneakers of 2021
In this study, we looked at the average price of sale for second-hand (or aftermarket) Air Jordans across the entire range. So that's every size, every variant (men, woman, grade school, preschool, toddler and more) and every colour. We then subtracted from that the original retail price of the shoe. This gave us a figure which shows the shoes that have been the most profitable for their original owners.
I've also indicated which sizes sell for the highest amounts. There can be quite a range in prices between the bestselling shoe size and the lowest show size for any given sneaker.
|Shoe||Average profit on retail||Top 5 sizes by sale price|
|Jordan 1 Retro High Dior||$9,169||us m 5.5, us m 5, us m 14, us m 6, us m 4.5|
|Jordan 1 Retro High Off-White Chicago||$6,804||us m 8, us m 5, us m 9, us m 8.5, us m 6|
|Jordan 1 Retro Low Dior||$5,228||us m 5, us m 5.5, us m 4.5, us m 14, us m 6|
|Jordan 1 High OG SP Fragment x Travis Scott||$4,252||us m 16, us m 14, us m 9.5, us m 9, us m 12|
|Jordan 1 Retro High Trophy Room Chicago (Friends and Family) (W/ Blue Laces)||$4,140||us m 12.5, us m 9, us m 8.5, us m 8, us m 9.5|
|Jordan 1 Retro High Trophy Room Chicago||$3,436||us m 15, us m 7, us m 7.5, us m 9, us m 8|
|Jordan 1 Retro High Union Los Angeles Blue Toe||$2,563||us m 14, us m 13, us m 12, us m 12.5, us m 11.5|
|Jordan 1 Retro High Off-White University Blue||$2,504||us m 16, us m 17, us m 9, us m 8.5, us m 9.5|
|Jordan 1 Retro Chicago (2015)||$2,278||us m 7.5, us m 8.5, us m 9, us m 9.5, us m 8|
|Jordan 1 Retro High Travis Scott||$2,206||us m 16, us m 6, us m 6.5, us m 5.5, us m 5|
|Jordan 1 Retro Shattered Backboard||$1,932||us m 7, us m 8.5, us m 12.5, us m 15, us m 9|
|Jordan 1 Low Fragment x Travis Scott||$1,682||us m 16, us m 9.5, us m 10, us m 10.5, us m 9|
|Jordan 4 Retro Off-White Sail (W)||$1,563||us 16.5W, us 15.5W, us 14.5W, us 13.5W, us 12.5W|
|Jordan 1 Retro Low OG SP Travis Scott||$1,500||us m 16, us m 7, us m 7.5, us m 9, us m 8.5|
|Jordan 1 Retro Reverse Shattered Backboard||$1,379||us m 16, us m 7.5, us m 9, us m 8.5, us m 8|
|Jordan 4 Retro Travis Scott Cactus Jack||$1,241||us m 7, us m 15, us m 7.5, us m 9, us m 12.5|
|Jordan 1 Retro High OG Bred Patent||$1,147||us m 10.5, us m 10, us m 8.5, us m 9.5, us m 7.5|
|Jordan 1 Retro High "Not for Resale" Varsity Red||$1,140||us m 8.5, us m 9, us m 4.5, us m 6, us m 9.5|
|Jordan 1 Retro High Bred Banned (2016)||$1,064||us m 9, us m 8.5, us m 8, us m 9.5, us m 7.5|
|Jordan 5 Retro Off-White Black||$965||us m 13, us m 16, us m 12, us m 12.5, us m 11.5|
Top 20 most volatile Air Jordan sneakers of 2021
In this study, we wanted to produce a figure that was more relevant to investors or those looking to use the second-hand sneaker market as a platform for making money. This study shows the volatility of a shoe's price over the last 12 months. We calculated this by looking at the difference between the highest sale price for the shoe and the lowest.
The volatility percentage looks to show the range above and below the average sale price the shoe has sold for. So, if a Nike Air Jordan sneaker had an average sale price of $1,000, but had sold for as high as $1,500 and as low as $500, then its volatility percentage would be 150%.
Volatility is handy in that it gives an indication of which Air Jordan sneakers are most likely to be an opportunity for someone to find a shoe at a low price and sell it for high price. The higher the percentage, the bigger the potential margin you can make.
|Sneaker||Price range||Volatility %|
|Jordan 1 Retro Low Dior||$16,141||154%|
|Jordan 1 Retro High Dior||$13,474||73%|
|Jordan 1 High OG SP Fragment x Travis Scott||$8,421||99%|
|Jordan 1 Retro High Off-White Chicago||$6,551||48%|
|Jordan 1 Retro High Trophy Room Chicago (Friends and Family) (W/ Blue Laces)||$6,543||79%|
|Jordan 4 Retro Off-White Sail (W)||$4,355||139%|
|Jordan 1 Retro Chicago (2015)||$3,697||81%|
|Jordan 1 Retro High Travis Scott||$3,661||83%|
|Jordan 11 Adapt White||$3,462||335%|
|Jordan 4 Retro SP 30th Anniversary Union Taupe Haze||$3,444||187%|
|Jordan 1 Low Fragment x Travis Scott||$3,179||95%|
|Jordan 1 Retro Reverse Shattered Backboard||$3,119||113%|
|Jordan 1 Retro High Clay Green||$2,905||214%|
|Jordan 1 Retro Shattered Backboard||$2,773||72%|
|Jordan 5 Retro OFF-WHITE Sail||$2,545||209%|
|Jordan 1 Retro High Off-White University Blue||$2,497||50%|
|Jordan 6 Retro Travis Scott British Khaki||$2,371||251%|
|Jordan 1 Retro Low OG SP Travis Scott||$2,148||72%|
|Jordan 1 Retro High OG Hyper Royal||$2,096||279%|
|Jordan 1 Mid SE Fearless Blue the Great||$2,033||392%|
Top 20 most popular Air Jordan sneaker resellers
Which Air Jordan sneakers are proving to be the most popular in aftermarket sales? The below table provides the answer. You will see the sneakers ordered by the number of total sales in the last 12 months, October 2020 to October 2021. We've also indicated the average sale price, the average profit on retail price and what that looks like as a percentage.
Buying sneakers on eBay
eBay recently launched a sneaker authentication centre in Australia in partnership with Sneaker Con. You can shop tens of thousands of verified sneaker listings, both from Aussie sellers and from the US. Eligible sneakers have a blue tick in search results so you can rest assured they're the genuine article.
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