Australian bushfire crisis: How Afterpay is helping
The payment service has pledged to donate a minimum of $200,000 to the Australian Red Cross in support of impacted communities.
With the ongoing bushfires causing mass devastation for Australian communities, many businesses are digging deep to help those who have been affected. One such company is global payment service Afterpay, which yesterday announced that it's teaming up with the Australian Red Cross in order to encourage those from around the globe to chip in and help.
Afterpay's 6.6 million customers are being asked to make a donation by visiting www.redcross.org.au/afterpay and selecting the amount that they would like to donate.
Meanwhile, Afterpay's 40,000+ global merchant partners are being asked to both promote and support the cause. The initiative has already gained support from footwear designer Steve Madden, along with several other US retailers.
In addition to raising awareness, Afterpay will also be donating $1 per sale made on Thursday 9 January to the Australian Red Cross Disaster Relief, with a minimum $200,000 given.
Red Cross Acting CEO Noel Clement has said of the initiative, "The fund helps Red Cross teams to support people affected by disasters, including in evacuation centres and recovery programs. It also covers emergency grants to people who have lost homes in the recent bushfires."
You can see a more extensive list of ways the Australian Red Cross helps those in need of disaster relief below:
Afterpay CEO Anthony Eisen said in a release, "We know that when a disaster happens, especially on our doorstep, Australians have an incredible ability to band together to help one another."
"Our thoughts go out to all the families and individuals that have lost their homes or local businesses, as well as all the firefighters and volunteers working around the clock."
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Image: Instagram user afterpay.it