Afterpay Australian Fashion Week (AAFW) 2021: What you need to know
Afterpay Australian Fashion Week is coming. Here's your complete guide to the newly designed fashion show.
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Afterpay is the new title sponsor of Australian Fashion Week. If you're a fashion junkie, you'll know that the event was previously known as Mercedes-Benz Fashion Week Australia (MBFWA) but this has now changed.
Do you want to be the first to know anything and everything about AAFW? Bookmark this page – we'll have all the details as soon as they drop, including daily updates when the show actually starts.
Alternatively, you can also sign up for all the latest news on the website (this applies to the public and industry personnel).
About Afterpay Australian Fashion Week 2021
While we still don't know how the actual event will look due to COVID-19, we do know that there will be a mix of live and digital spaces, offering quite the dynamic fashion week experience.
The official date is yet to be announced at this stage, but we do know that Afterpay Australian Fashion Week 2021 will be held at Carriageworks and other select venues throughout the City of Sydney.
Get ready to feast your eyes on all the latest and greatest Resort '22 collections, from all your favourite fashion designers.
How will AAFW 2021 be different to previous years?
Afterpay acknowledges that the future of fashion is upon us. We are at a point in time where diversity and inclusion are at the forefront of our conversations.
So how will the Afterpay Australian Fashion Week align with this? By including a mix of new and emerging local designers, and having a focus on sustainability and diversity. This may be through a gender neutral collection or with a commitment to ethical production practices.
Natalie Xenita is the executive director of IMG's fashion events group. In a press release, she said:
"Over the past 25 years, Australian Fashion Week has established itself as one of the world's most innovative fashion showcases, right here in Sydney. Now more than ever, we recognise the need to come together to ensure the Australian fashion industry will continue to thrive for decades to come."
For the first time ever, designer participation fees will be covered by Afterpay. Instead, designers will be invited to show on the official AAFW schedule. That way, more Australian designers will have the chance to be connected with the world's leading buyers and media.
Industry delegates, inclusive of global media and stockists, will also have their AAFW registration and attendance fees waived in 2021.
Australian Fashion Week facts
- Australian Fashion Week was founded in 1996 by PR guru Simon Lock.
- Wayne Cooper, Alex Perry and Akira Isogawa have showcased collections in the debut event.
- Simon Lock sold the event to IMG in 2005.
- In 2006, the event was sponsored by Rosemount Estate wineries and named Rosemount Australian Fashion Week.
- In 2011, the sponsorship was passed back to Mercedes-Benz.
- In 2013, MBFWA moved it's primary location from the Passenger Terminal in Circular Quay to Carriageworks in Redfern.
- MBFWA 2020 was meant to be the 25th anniversary edition, but was unfortunately cancelled due to COVID-19.
- In October 2020, IMG announced Afterpay as the new title sponsor.
- If you're interested, you can see a list of the best stores offering Afterpay.
Main image: Australian Fashion Week
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