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Afterpay is the new title sponsor of Australian Fashion Week. If you're a fashion junkie, you'll know that the event was previously known as Mercedes-Benz Fashion Week Australia (MBFWA) but this has now changed.
Do you want to be the first to know anything and everything about AAFW? Bookmark this page – we'll have all the details as soon as they drop, including daily updates when the show actually starts.
Alternatively, you can also sign up for all the latest news on the website (this applies to the public and industry personnel).
While we still don't know how the actual event will look due to COVID-19, we do know that there will be a mix of live and digital spaces, offering quite the dynamic fashion week experience.
The official date is yet to be announced at this stage, but we do know that Afterpay Australian Fashion Week 2021 will be held at Carriageworks and other select venues throughout the City of Sydney.
Get ready to feast your eyes on all the latest and greatest Resort '22 collections, from all your favourite fashion designers.
Afterpay acknowledges that the future of fashion is upon us. We are at a point in time where diversity and inclusion are at the forefront of our conversations.
So how will the Afterpay Australian Fashion Week align with this? By including a mix of new and emerging local designers, and having a focus on sustainability and diversity. This may be through a gender neutral collection or with a commitment to ethical production practices.
Natalie Xenita is the executive director of IMG's fashion events group. In a press release, she said:
"Over the past 25 years, Australian Fashion Week has established itself as one of the world's most innovative fashion showcases, right here in Sydney. Now more than ever, we recognise the need to come together to ensure the Australian fashion industry will continue to thrive for decades to come."
For the first time ever, designer participation fees will be covered by Afterpay. Instead, designers will be invited to show on the official AAFW schedule. That way, more Australian designers will have the chance to be connected with the world's leading buyers and media.
Industry delegates, inclusive of global media and stockists, will also have their AAFW registration and attendance fees waived in 2021.
Main image: Australian Fashion Week
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