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What’s in the Adidas x Fiorucci collaboration?

Posted: 12 February 2019 10:17 am

Image: Adidas

Take a look at the new collection that's a match made in heaven.

For years, women's sportswear essentially consisted of smaller versions of designs for men. Occasionally, they came in pink. Luckily, this "shrink it and pink it" attitude is slowly being eradicated in favour of apparel that is actually designed for women's wants and needs. Revolutionary, we know.

From James Charles' edgy, size-inclusive athleisure to Gigi Hadid's collaboration with Reebok on a comfortable line that can be worn both casually and to the gym, we finally have an activewear market that is keeping women in mind. And it isn't slowing down anytime soon.

Absolute fashion icon Fiorucci has just debuted a collaboration with sportswear giant Adidas that is nothing short of angelic. The collection will see the release of classic items revamped for a womens line. The campaign, shot by Parisian photographer Jean-Pacôme Dedieu, has given us a closer look at the collaboration that is the perfect fusion of practical and stylish.

The new capsule includes a red sweatshirt, two black duffle handbags and a newly designed pair of the Samba Rose suede sneakers in a red and cream colourway. The iconic emblems of each brand are present throughout the collection with the Fiorucci pop art elements framed by the classic Three Stripes mark.

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A post shared by adidas Originals (@adidasoriginals) on Feb 8, 2019 at 2:52pm PST

Standouts from the line include the cropped graphic angel tee featuring both brand names alongside the Adidas stripes on the sleeves. Another favourite is the Adidas Firebird two-piece tracksuit reissue in black vinyl that proves womenswear doesn't need to be pink, thank you very much.

When and where can you shop the collaboration?

The Adidas x Fiorucci line drops worldwide this Valentine's Day at 12am AEDT on the Adidas site. So far we know that the angel graphic tee will retail for $100, whilst the red sweatshirt will set you back $180, which is about what we'd expect from two name brands like this.

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