AccorHotels latest additions enhance points potential for club members

Posted: 13 July 2016 11:41 am


Fairmont, Raffles and Swissôtel come on board.

Le Club AccorHotels loyalty members will potentially benefit from the group's acquisition of three prominent luxury hotel brands by AccorHotels.

This week shareholders approved the acquisition of popular hotel chains Fairmont, Raffles and Swissôtel. The new properties expands the group's footprint internationally, most notably in North America.

The three chains are operated by Fairmont Hotels & Resorts (FRHI).

Some of the iconic properties joining Accor's lineup this year include The Savoy in London, Raffles Singapore, Fairmont San Francisco, The Plaza in New York, Fairmont Le Château Frontenac in Quebec City, and Le Royal Monceau Raffles Paris.

The majority of the 154 FHRI-operated hotels and resorts are under long-term management. 40 of these properties are still in the developmental stages of construction.

The hotels are located in 34 different countries, spanning five continents and comprise 56,000 rooms.

AccorHotels and FRHI's partnership will offer Le Club AccorHotels members greater opportunities to earn loyalty points by providing more options and destinations. FRHI comprises three million loyalty members, of which 75% are in North America.

In a message to club members, AccorHotels chairman and CEO Sébastien Bazin said the group will work to integrate the strengths of the new brands to form a superior guest loyalty programme.

"This will include offering you opportunities to discover our extensive portfolio of luxury hotels and resorts worldwide, on property benefits, exciting point redemption opportunities, partnership offers and member-only experiences," Bazin said.

AccorHotels expects to generate approximately AU$94.5 million in revenue and cost synergies as a result of the acquisition.

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