Abercrombie is launching its own uni-sex kids line
Abercrombie is setting the bar for fashion companies everywhere with this gender inclusive kids line and we're so here for it!
The time of pink is for girls and blue is for boys is dead. Done. Over. Gender barriers are being broken down left right and centre and the fashion world is no different.
Abercrombie came to this recent decision to create a gender inclusive kids fashion line after performing routine surveys amongst customers. After running multiple focus groups they realised that "many customers" didn't want to be restricted to a girls and boys section nor certain styles and colours. Many parents don't want their kids to feel like they had to dress a certain way to belong.
The new collection is available today, in-store and online, and features everything any child would want to wear, regardless of gender. It's described as the "Everybody Collection" for "every kind of kid" and we've got to be honest, we're getting warm tingly feelings in our hearts. The collection is very everyday streetwear, and with pieces like simple t-shirts, baseball caps, jumpers and sliders, we're loving absolutely everything included.
"We are excited to offer these additional options and are looking forward to building on this initial collection for summer and the back-to-school seasons," stated Stacia Andersen, Brand President of A&F. "Our Everybody Collection is one assortment, in one size run, that covers the trends we are seeing in both colour and style." So it really does include absolutely everybody.
As stated before, the collection is already available in-store and online on the Abercrombie kids website. It's available under both boys and girls product pages or you can click the banner on their website for a run down of their inspiration behind the collection.