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A step-by-step guide to shopping VOSN like a pro

Posted: 24 May 2017 10:19 am

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Image: Bec & Bridge MBFWA

As told by a total VOSN junkie.

Vogue Online Shopping Night to me is better than Christmas. It's easily my favourite day of the year.

Many argue that the discounts aren't as good as sales like Click Frenzy but what sets Vogue apart is the quality of the discounts. Brands that never, ever discount like Camilla and Marc, Bec and Bridge and Sass and Bide all have sales for VOSN - thank you Vogue, we love you! This is one of your few chances to score those hot-to-trot designer pieces you lust after for less. Is it really a surprise that me and all the other fashion addicts out there count down the days until the sale?

For anyone that is new to the sale or for anyone that wants to go in with a strategy, here is my step-by-step guide to shopping the Vogue Online Shopping Night like a total pro.

1. Plan ahead

This is a day where there will be about 200 different sales running. You won't have time to aimlessly browse it all during your lunch break. So it's important to have an idea of what you want to get. I usually make a list of all the essential things I need to buy for winter and pick out the things I want based on this list. I store the links in a word doc so that I'm ready to buy everything when 12pm hits.

However you choose to plan, just make sure you have a clear idea of what you want going in.

2. If there's something you know you definitely want, buy it now.

Do not wait. If you're sure you want it, lock it down immediately. I cannot count the number of times I've had items in my wishlist that have sold out one hour into the sale period - last year I was too slow to buy the Realisation Par top I wanted and it sold out in every size. It's beyond disappointing. Remember that, just like you, loads of other people are counting down to the sales and so all the good things sell out very quickly.

(As I write this, the top and boots I was planning on buying sold out. Seriously, lock down your purchases ASAP!)

3. Check for a better deal

If there's something that you're interested in at David Jones (which has 20% off) its worth checking the stores with better discounts for the same item just in case. Beginning Boutique for example is offering 30% off and it stocks Windsor Smith, One Teaspoon, Levi Strauss and other brands that are also at David Jones. Head to the VOSN sale page and filter by discount amount so you can see where the best deals will be.

4. Look out for additional sales

Many retailers who aren't officially apart of VOSN will often hold spur of the moment sales to compete. It's worth checking in with your favourite store just in case they've decided to discount too.

5. Use Afterpay to help maximise your savings

All too often I see my friends shelling out $200 for a pair of jeans that were on sale for $140 last week. When I ask why they didn't just buy them on sale the answer is always something akin to: "I hadn't been paid yet" or "I didn't have the cash last week". This is where Afterpay can save you. If you know that you 100% will need to buy certain pieces, just buy them all now and if you don't have the cash put it on Afterpay. This to me is so much more sensible than waiting until you get paid and spending 20%-30% extra. Long-term you will save yourself a whole wad of cash.

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