9NOW adds Chromecast support
Channel 9’s catchup service can now be viewed through Google’s Chromecast device, including live streaming.
When Google’s Chromecast dongle first launched, its primary ability was to stream YouTube videos, but it has since been adopted by a wide variety of streaming services that offer official support for streaming from a mobile device or Chrome browser to your TV.
Channel 9 laid its stake in Chromecast territory today, announcing itself as the first free-to-air commercial broadcaster to work with Chromecast. The 9Now service already offers support for web streaming, Apple TV, iOS, Android and Telstra TV platforms, as well as via HBBTV if you’ve got a Freeview Plus-enabled set top box or television set.
In a statement, Channel 9 claimed that it has some 1.9 million subscribers to the 9Now service, and that it hoped that the inclusion of Chromecast streaming would further expand that audience. 9Now covers both catchup of broadcast Channel 9 programs as well as live streaming services, both of which should now be Chromecast compatible.
The move comes as Google is rumoured to announce another revision to the Chromecast family, along with a possible shift in branding to a 4K-enabled Chromecast at its 4 October event where it’s also expected to announce new "Pixel" branded smartphone devices. 4K Chromecast streaming probably won’t mean much to the majority of Australians given the state of current broadband networks, but then we’ve also historically been very slow to see Google officially release new devices here in any case.