The funky and groovy makeup trends of the 70s

These are the most popular beauty trends from the grooviest decade - this is all the inspiration you need!

We’re reader-supported and may be paid when you visit links to partner sites. We don’t compare all products in the market, but we’re working on it!

The 70s were absolutely iconic for statement looks. From natural girl-next-door to hippie and disco queens, the decade embraced trends that really reflected the culture of the time.

Whether you're looking to try a new beauty look or need some inspiration for a costume party, we've gone ahead and covered the top 70s beauty trends for you. Keep scrolling to find out how you can get the look!

1. Top and bottom mascara

The huge false lash craze of the 60s began to fade in the 70s as many women opted for more natural shapes or started to forgo the trend altogether. Instead, mascara was applied to both the top and bottom lashes to give a more natural version of the statement look.

Where to shop the trend:


2. Bronzed cheeks

Moving away from the mod makeup of the 60s, the 70s gave way to a more natural idea of beauty. The tanned, golden look became worshipped and bronzer became all the rage. Applied to the cheekbones, chin, jawline and tip of the nose, the trend involved using a hue two shades darker than your natural skin tone and then blending it out to give the desired sun-kissed glow.

Where to shop the trend:

FENTY BEAUTY Sun Stalk'r Instant Warmth Bronzer
FENTY BEAUTY Sun Stalk'r Instant Warmth Bronzer

Sephora


3. Sheer lips

Keeping with the natural beauty theme, the 70s were pretty low-key in terms of lip shades. Gloss was in and hues of peach or pink were favoured. Earthy brown lipstick also became popular and was paired with everything from the natural look to the heavier disco makeup that took hold later in the decade.

Where to shop the trend:

FENTY BEAUTY Mattemoiselle Plush Matte Lipstick
FENTY BEAUTY Mattemoiselle Plush Matte Lipstick

Sephora

CHARLOTTE TILBURY Matte Revolution Lipstick - Very Victoria
CHARLOTTE TILBURY Matte Revolution Lipstick - Very Victoria

NET-A-PORTER


4. Shimmer shadows

By the mid to late 70s, the disco era had really taken off and with it came a more dramatic makeup look. Shimmer eye shadows in shades of gold, silver or blue were paired with black mascara and eyeliner for a truly groovy, night time look.

Where to shop the trend:

ANASTASIA BEVERLY HILLS Eye Shadow Singles
ANASTASIA BEVERLY HILLS Eye Shadow Singles

Sephora

BH Cosmetics Zodiac 25 Color Eyeshadow & Highlighter Palette
BH Cosmetics Zodiac 25 Color Eyeshadow & Highlighter Palette

Cosmetic Capital


5. Hair flowers

The hair flower trend carried on from the late 60s and right into the 70s where it really reached its peak. Associated with the flower power political movement of the time, hair flowers became one of the most iconic looks from history. It's so memorable and popular that you'll still see your fair share of girls rocking this look at a festival here and there.

Where to shop the trend:


Top retailers to shop 70s beauty products


More from beauty

Main image: Pinterest

More guides on Finder

Ask an Expert

You are about to post a question on finder.com.au:

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com.au is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder only provides general advice and factual information, so consider your own circumstances, or seek advice before you decide to act on our content. By submitting a question, you're accepting our Terms of Use, Disclaimer & Privacy Policy and Privacy & Cookies Policy.
Go to site