{"menuItems":[{"label":"1. Top and bottom mascara","anchorName":"#1-top-and-bottom-mascara"},{"label":"2. Bronzed cheeks","anchorName":"#2-bronzed-cheeks"},{"label":"3. Sheer lips","anchorName":"#3-sheer-lips"},{"label":"4. Shimmer shadows","anchorName":"#4-shimmer-shadows"},{"label":"5. Hair flowers","anchorName":"#5-hair-flowers"},{"label":"Top retailers to shop 70s beauty products","anchorName":"#top-retailers-to-shop-70s-beauty-products"}]}
The 70s were absolutely iconic for statement looks. From natural girl-next-door to hippie and disco queens, the decade embraced trends that really reflected the culture of the time.
Whether you're looking to try a new beauty look or need some inspiration for a costume party, we've gone ahead and covered the top 70s beauty trends for you. Keep scrolling to find out how you can get the look!
The huge false lash craze of the 60s began to fade in the 70s as many women opted for more natural shapes or started to forgo the trend altogether. Instead, mascara was applied to both the top and bottom lashes to give a more natural version of the statement look.
Moving away from the mod makeup of the 60s, the 70s gave way to a more natural idea of beauty. The tanned, golden look became worshipped and bronzer became all the rage. Applied to the cheekbones, chin, jawline and tip of the nose, the trend involved using a hue two shades darker than your natural skin tone and then blending it out to give the desired sun-kissed glow.
Keeping with the natural beauty theme, the 70s were pretty low-key in terms of lip shades. Gloss was in and hues of peach or pink were favoured. Earthy brown lipstick also became popular and was paired with everything from the natural look to the heavier disco makeup that took hold later in the decade.
By the mid to late 70s, the disco era had really taken off and with it came a more dramatic makeup look. Shimmer eye shadows in shades of gold, silver or blue were paired with black mascara and eyeliner for a truly groovy, night time look.
The hair flower trend carried on from the late 60s and right into the 70s where it really reached its peak. Associated with the flower power political movement of the time, hair flowers became one of the most iconic looks from history. It's so memorable and popular that you'll still see your fair share of girls rocking this look at a festival here and there.
Alex Hourigan is a Audience Development Lead at Finder. She's worked as a shopping, fashion, beauty and lifestyle creative for 5+ years. She's interested in about fashion, beauty, lifestyle and wellness content. Alex is extremely passionate about connecting with audiences and creating content that lives in your head rent free!
You'll find her written, podcast, social and video work featured on sites such as MTV Australia and Elite Daily. She has a Bachelor of Arts in Media and Marketing from Macquarie University.
How likely would you be to recommend finder to a friend or colleague?
0
1
2
3
4
5
6
7
8
9
10
Very UnlikelyExtremely Likely
Required
Thank you for your feedback.
Our goal is to create the best possible product, and your thoughts, ideas and suggestions play a major role in helping us identify opportunities to improve.
Important information about this website
finder.com.au is one of Australia's leading comparison websites. We are committed to our readers and stands by our editorial principles
We try to take an open and transparent approach and provide a broad-based comparison service. However, you should be aware that while we are an independently owned service, our comparison service does not include all providers or all products available in the market.
Some product issuers may provide products or offer services through multiple brands, associated companies or different labeling arrangements. This can make it difficult for consumers to compare alternatives or identify the companies behind the products. However, we aim to provide information to enable consumers to understand these issues.
We make money by featuring products on our site. Compensation received from the providers featured on our site can influence which products we write about as well as where and how products appear on our page, but the order or placement of these products does not influence our assessment or opinions of them, nor is it an endorsement or recommendation for them.
Products marked as 'Top Pick', 'Promoted' or 'Advertisement' are prominently displayed either as a result of a commercial advertising arrangement or to highlight a particular product, provider or feature. Finder may receive remuneration from the Provider if you click on the related link, purchase or enquire about the product. Finder's decision to show a 'promoted' product is neither a recommendation that the product is appropriate for you nor an indication that the product is the best in its category. We encourage you to use the tools and information we provide to compare your options.
Where our site links to particular products or displays 'Go to site' buttons, we may receive a commission, referral fee or payment when you click on those buttons or apply for a product. You can learn more about how we make money.
When products are grouped in a table or list, the order in which they are initially sorted may be influenced by a range of factors including price, fees and discounts; commercial partnerships; product features; and brand popularity. We provide tools so you can sort and filter these lists to highlight features that matter to you.
Please note that the information published on our site should not be construed as personal advice and does not consider your personal needs and circumstances. While our site will provide you with factual information and general advice to help you make better decisions, it isn't a substitute for professional advice. You should consider whether the products or services featured on our site are appropriate for your needs. If you're unsure about anything, seek professional advice before you apply for any product or commit to any plan and read any disclosure documents (such as any Target Market Determination (TMD) and/or Product Disclosure Statement (PDS)) issued by the provider before making a decision.
Providing or obtaining an estimated insurance quote through us does not guarantee you can get the insurance. Acceptance by insurance companies is based on things like occupation, health and lifestyle. By providing you with the ability to apply for a credit card or loan, we are not guaranteeing that your application will be approved. Your application for credit products is subject to the Provider's terms and conditions as well as their application and lending criteria.
Please read our website terms of use and privacy policy for more information about our services and our approach to privacy.
