Amazon Prime Day 2021: Don’t miss these deals on 21 June

Posted: 14 June 2021 6:05 pm
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Amazon Prime Day is returning to Australia in the penultimate week of June. Here are six online deals you need to know about.

Amazon Prime Day is an annual 48-hour sales event for Amazon Prime customers that offers some of the biggest deals of the year from any retailer. It's basically Black Friday for Amazon shoppers.

Amazon recently announced that it would be running this year's sale from 21 June to 23 June, which means you'll have around 65 hours to bag yourself a deal. So what kind of offers will actually be available on the big day?

By analysing previous Amazon Prime Day sales, it's possible to predict the kind of deals you might be able to get this year. Here are six types of bargain we expect to see during Amazon Prime Day 2021 – some of which you can nab on Amazon right now.

1. 80% off video games

video game Amazon Prime Day deals

Amazon's gaming hub is renowned for having the cheapest prices on video games with new releases regularly selling for 30% off. You can expect even bigger bargains during Amazon Prime Day, particularly on Xbox One, PlayStation 4 and Switch games. Titles we expect to see discounted include Resident Evil Village, Mass Effect Legendary Edition and The Last Of Us Part 2.

You should also be able to score significant discounts on PlayStation 5 and Xbox Series X games including recent releases like Returnal and Marvel's Spider-Man: Miles Morales.

What about consoles and accessories? Amazon can be relied on to offer significant discounts on gaming headsets and controllers. (Last year, it was selling PS4 DualShock controllers for 47% off, for example.) PlayStation 4 and Xbox One consoles may also receive a discount, but we wouldn't hold out hope for a PS5 or Xbox Series X price drop – demand is insanely high right now and stock for both consoles is almost non-existent.

See Amazon's gaming deals

2. 60% off Fashion

fashion Amazon Prime Day deals

Amazon will be offering some tasty fashion deals during Prime Day. You can expect to score up to 60% off clothes, watches and accessories from a range of popular brands and labels.

For example, last year's sale included 60% off Tommy Hilfiger, up to 60% off select watches and 50% off Calvin Klein clothing. We're expecting similar deals to drop during Amazon Prime Day 2021.

Fashionistas should also keep an eye on their favourite online stores, which often run sales events to coincide with Amazon Prime Day. Sites like ASOS, White Fox, THE ICONIC, New Balance, Nasty Gal and General Pants will be worth visiting in the lead-up to the big day.

See Amazon's fashion deals.

3. 30% off Amazon smart gadgets

Amazon Prime Day

Amazon is always keen to sell its own first-party gadgets, so you can rest assured that Amazon Prime Day will see some very big discounts on Echo smart speakers, Fire TV Sticks and Kindle ereaders. Last year's deals included Echo smart speakers for $99, $80 off a Kindle Paperwhite and 30% off Ring video doorbells.

If you don't mind older, pre-2020 models, you might be able to snap up an even bigger discount. For example, you can currently get the Echo Dot (3rd Gen) for $39 – down from $59. That's a cool 34% off the RRP.

See Amazon gadget deals.

4. 80% off tech and computing

fashion Amazon Prime Day deals

In addition to slashing the price on its own gadgets, Amazon's tech hub will be offering some big discounts during the sale. In 2020, there were literally hundreds of tech deals across a dizzying array of categories including smartphones, laptops, monitors, desktop PCs, sound bars, cameras, smart watches and everything in between.

Noteworthy tech deals last year included 38% off Huawei smartphones, 25% off Lenovo laptops, 40% off Yamaha soundbars and 40% off select Apple Watches.

See Amazon's tech deals.

5. Cheap sneakers

fashion Amazon Prime Day deals

Amazon has recently been making inroads into the sneaker market, with popular brands like Nike, New Balance, adidas, Converse and Reebok having their own official stores. You can therefore expect to see some big discounts on footwear during Amazon Prime Day, particularly from US sellers who will be selling to Aussies through Amazon's international marketplace.

Be sure to bookmark Amazon's Men's, Women's and Kid's shoe hubs and check out the deals when the sale kicks off.

See Amazon's sneaker deals.

6. 45% off home appliances

fashion Amazon Prime Day deals

Amazon Prime Day is a great time to upgrade your home appliances. You should be able to score up to 45% off coffee machines, air fryers, vacuum cleaners, smart lights, robo vacs, blenders, slow cookers and more.

Notable deals from last year included 20% off iRobot robot vacuums, 45% off Philips Hue smart lighting, 25% off Dyson V7 motorhead cordless vacuums, 25% off De'Longhi coffee machines and 25% off NutriBullet 600W Series Blenders.

See Amazon's home appliance deals.

When is Amazon Prime Day 2021?

Amazon has not yet revealed an official date for Amazon Prime Day 2021. Last year, the sale took place in October, but this was due to delays related to COVID-19. In a normal year, Amazon Prime Day typically takes place approximately halfway through the year. We're therefore expecting the sale to drop sometime in June or July. This is backed by Amazon's confirmation that the sale will take place "before the end of the second quarter".

How Amazon Prime Day works

As its name implies, Amazon Prime Day is chiefly aimed at Amazon Prime customers. Amazon Prime is a premium membership that offers exclusive deals and discounts, along with free shipping on millions of eligible items. It also grants access to the Amazon Prime Video streaming service, Amazon Music and free access to over 1,000 digital books, comics and magazines via Prime Reading. The service costs $6.99 per month but you can currently score a free one-month trial.

Don't miss Prime Day bargains! Check out all the offers in our full Amazon Prime Day guide or learn more about how Amazon Prime works.

Image credit: Amazon

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