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We’ve all been there, browsing Facebook on our shiny new smartphone when you see a weird interactive photo. When you click to look at it, the point of view moves around as you move your phone, almost placing you within the image (or video) itself.
These types of 360 photos have been around for a while now, and while there are lots of different ways to create them, there has been a growing trend towards dedicated 360-degree cameras which create a fully immersive image around the camera.
While many of these 360 cameras use multiple lenses to shoot in different directions and then stitch the result together, 360Fly uses a fairly unique setup of a single lens, with proprietary software that converts the image into something that resembles reality.
The best word to describe the 360Fly is “striking”. From the packaging it comes in, to the camera itself, the 360Fly catches the eye, begging to be noticed.
Rocking a spherical design covered with polygonal contours and topped with what looks like a massive fisheye lens, the 360Fly features a single triangle button that’s used for power and to manually kick off recording.
The bottom of the camera is flat, featuring a standard screw hole for mounting on a tripod, as well as inset connection points that allow you to charge with the bundled base. There’s also an action camera adapter so you can attach it to a wide variety of action sports mounts, though if you need one of those it will be an optional extra.
The other big component of the 360Fly is the app. Available as a free download on both the iOS App Store and Google Play, the 360 app is your access point to the camera, both to record videos, capture stills, edit what you have and share it to social media. It's also possible to edit videos on your PC with 360Fly's Desktop Director App.
The mobile app gives you four main options across the bottom of the main page. You've got the ability to control the camera, view the 360 photos and videos you’ve copied to your phone, control your 360Fly account and view the 360Fly page, which showcases featured 360 degree videos.
360Fly 4K camera specs | |
---|---|
Video Format | H.264 |
Video Resolution | 2880 x 2880 @ 30FPS Max |
Video Recording Rate | 50 Mbps |
Dimensions | 61mm Sphere |
Weight | 172g |
Lens Type | 8 Elements Glass Ultra Fisheye Lens |
Aperture | F2.5 |
Sensors | Accelerometer, E-Compass, Non-Assisted GPS, Gyroscope |
Storage | Internal 64GB |
Wi-Fi | 2.4GHz & 5GHz 802.11 b/g/n |
Bluetooth | Bluetooth™ Smart Device (BT LE) |
USB | USB 2.0 |
Water-Resistant | 1 ATM (approx. 30 ft.) |
Dust Resistant | IP6X |
Shock-Resistant | Up to 1.5M |
Built-In Li-Polymer battery | 1780mAH |
The 360 degree camera market is still in its relative infancy, but 360Fly is already emerging as a market leader thanks to its intuitive software and single lens design that removes the need for image stitching. There’s an obvious trend for these styles of cameras to be used by action sports enthusiasts wanting to capture their entire experience, but the possibilities expand much further, from real estate agents to frequent travellers.
If the asking price of the 4K model is a little on the steep side, 360Fly’s HD camera is a viable (and more affordable) option. Alternatively, there's a good selection of 360 degree cameras on the market.
The 360Fly 4K is available for $699 from the 360Fly online store or JB HiFi retailers across Australia.
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