2016 Melbourne Cup will stream on Twitter

Posted: 13 October 2016 8:54 am News


Horses don't tweet, but the biggest race on the Australian racing calendar is headed to Twitter.

Whether you’re a fan of the fashions on the field, or simply interested in a flutter on the day, there’s simply no race quite like the Melbourne Cup. This year’s entry will be a little different in terms of how you can watch the race, however, with Twitter announcing that it has signed a deal with the Victoria Racing Club to broadcast the entire race on its social media service.

The broadcast will include pre- and post-race analysis from the Seven Network who, as usual, will provide the broadcast version of the race. One key difference here is that according to Twitter’s statement on the broadcast, it won’t geoblock the race in any way. As such, if you’re overseas (and the time difference isn’t too much of a deterrent) you’ll be able to tune in via Twitter to watch the big race.

According to a statement from Jonathan Harley, Twitter Australia’s director of media partnerships: "Twitter is where the world of sport is happening every single day, and Australian sporting events don’t come more iconic than the Emirates Melbourne Cup. Live streaming the race that stops a nation with the VRC and the Seven Network, combined with the live commentary and conversation on Twitter, will create a one-screen experience at the centre of the action unlike any other."

If your interests are more around the fashion and vibe of the event, Twitter will also be sharing short clips via the @FlemingtonVRC twitter handle, as well as promising exclusive interviews with "racing, fashion and other well-known identities" using the hashtag #BlueRoom.

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