14% of Australians choose their hotel room by social media post
It's all about how much you can brag about it online.
Hotel booking site Hotels.com has crunched the numbers on its Mobile Travel Tracker and come up with the results we kind of already knew: millennials are social media and device addicts.
The report, which looks at new travel trends with mobile technology based on 9,000 respondents, found that this year it was all about how much one could "brag" on social media about their trip.
All up, 14% of Aussies said they choose their hotel based on social media posts – most likely as a way to cash in on the currency the hotel already holds. 10% of Aussies also admitted that the first thing they did after stepping into their hotel was take that all-important selfie.
While there's no information regarding how soon that selfie ends up on social media, we doubt too many would wait to get their brag tag on the web.
The social bragging doesn't end there either, with the report finding that #foodporn amounted to 41% of travel snaps.
As for our device addiction? Over the course of a day, we're spending around 60 minutes with our attention drawn on social media while on holiday. So it should come as no surprise that 29% of Aussies admit that they can't enjoy their holiday without their smartphone at the ready. Though sadly, 14% said they'd rather spend their trip with their smartphone than their partner. Ouch.
More also admit to getting anxious when their phone runs out of battery (11%) than when they argue with their partner while on holiday (6%) – so that's probably a good sign that they've chosen the right person to travel with.
Or maybe they've just remembered to bring a fully charged battery pack with them.