14% of Australians choose their hotel room by social media post

Stephanie Yip 8 December 2017 NEWS

friends-phones-shutterstock_285684140-738

It's all about how much you can brag about it online.

Hotel booking site Hotels.com has crunched the numbers on its Mobile Travel Tracker and come up with the results we kind of already knew: millennials are social media and device addicts.

The report, which looks at new travel trends with mobile technology based on 9,000 respondents, found that this year it was all about how much one could "brag" on social media about their trip.

All up, 14% of Aussies said they choose their hotel based on social media posts – most likely as a way to cash in on the currency the hotel already holds. 10% of Aussies also admitted that the first thing they did after stepping into their hotel was take that all-important selfie.

While there's no information regarding how soon that selfie ends up on social media, we doubt too many would wait to get their brag tag on the web.

The social bragging doesn't end there either, with the report finding that #foodporn amounted to 41% of travel snaps.

As for our device addiction? Over the course of a day, we're spending around 60 minutes with our attention drawn on social media while on holiday. So it should come as no surprise that 29% of Aussies admit that they can't enjoy their holiday without their smartphone at the ready. Though sadly, 14% said they'd rather spend their trip with their smartphone than their partner. Ouch.

More also admit to getting anxious when their phone runs out of battery (11%) than when they argue with their partner while on holiday (6%) – so that's probably a good sign that they've chosen the right person to travel with.

Or maybe they've just remembered to bring a fully charged battery pack with them.



Latest travel headlines

Follow us for all the latest deals and coupon codes

Get more from finder

Ask an Expert

You are about to post a question on finder.com.au:

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com.au is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder only provides general advice and factual information, so consider your own circumstances, or seek advice before you decide to act on our content. By submitting a question, you're accepting our Privacy & Cookies Policy and Terms of Use, Disclaimer & Privacy Policy.
Ask a question
Go to site