Australia Day True Blue Sale™

Information verified correct on June 25th, 2016

Did you know that last year Australians spent $4.43 billion with non-Australian online retailers?

The online shopping world is constantly expanding and with so much choice in the market sometimes it’s hard for our local Australian retailers to keep up. In Australia, a huge 97 percent of all our businesses are small businesses*, but sadly, 60 percent of Australian small businesses close down within the first three years of starting up*.

  We've crunched the numbers and we found that if every Australian credit card holder made just one purchase from an Australian retailer on Australia Day, it would:

  • Inject more than $2 billion into our economy
  • Be enough to fund over 24,000 new jobs
  • Accumulate enough GST to pay for 1,802 new entry-level nurses and 1,891 new primary school teachers across Australia.

In honour of Australia Day, we’re asking you - the consumer - to make the decision to buy from an Australian retailer. Here at, we put out a call to action and a bunch of Australian retailers have come together to support this cause. For 48 hours only, some of the finest Aussie businesses will be offering amazing discounts and deals to all who support a local business this Australia Day. 

surfstith logo
cotton on logo
priceline logo
Rusty logo

sunday somewhere logo

typo logo


bondi bather

angus robertson logo
hunters & gatherers
180nutrition - featured
skincare store
Vinomofo Logo





fresh fragrance
baby goes retro
99 bikes logo
cosmetic capital
adventure tours logo
aussie farmers logo


Who is behind the True Blue sale?

Comparison and money-saving website is launching the True Blue sale on Australia Day (26th January, 2016) for 48 hours only. has partnered with a range of Australian businesses, including Showpo, Cotton On, Priceline and City Beach.

How big will the savings be?

The exact deals won't be released until the day, but many stores are offering huge discounts store-wide.

Why did start this sale?

As an Australian-owned and run company, supports local businesses and wants to help boost the Australian economy. We saw the figures and the impact on local jobs and businesses – and we were shocked. The True Blue sale is a way of kickstarting a 'buy Australian' mentality, with the hope that consumers will continue the habit throughout the year.

How do I get a True Blue discount?

Come back on Australia Day. Some of the deals will be a promo code to enter at checkout, some will be a sale – but you'll need to come here for the details. Sign up to our reminder newsletter to be notified of the best offers.

What do we consider to be an Australian business?

We define this as a business launched in Australia and majority Australian-owned company.

How can I get involved?

If you're an Australian-owned business and you'd like to get involved, please email to get your offer listed.

*Australian Bureau of Statistics

Our best deals right now:

Get up to 9% off any flight

Book any route on the Etihad network for up to 9% off. Valid on flights departing until 23 March.

Show code & visit siteSO****

After the store tab opens, come back to copy the code

Up to 60% off sale styles

Get up to 60% off sale styles. Valid on selected styles and colours only. Prices as marked.

25% off storewide

Use the code 25BEAUTY to receive 25% off storewide today.

Show code & visit site25****

After the store tab opens, come back to copy the code

25% off for new customers only

New customers only can use this exclusive code to receive 25% off their online order.

Show code & visit site****

After the store tab opens, come back to copy the code

Up to 50% off sitewide

Save up to 50% off sitewide with the promo code 'EOFY'

Show code & visit siteEO****

After the store tab opens, come back to copy the code

Up to 50% off sale

Get up to 50% off sale items at ASOS. Prices as marked. Exclusions, T&Cs apply.

20% off every beauty booking

Get 20% off every beauty booking at Vaniday by using code at checkout.

Show code & visit site20****

After the store tab opens, come back to copy the code

10% off every booking

Get 10% off every booking by using code at checkout.

Show code & visit siteWE****

After the store tab opens, come back to copy the code

50% off your home cleaning

Get 50% off Stellar Home.

Show code & visit siteEO****

After the store tab opens, come back to copy the code

10% off GHD hair brushes

Until 30 June

Show code & visit site****

After the store tab opens, come back to copy the code

15% Off Sitewide + Free Express Shipping On Orders $50+. Australia Wide

Get 15% off sitewide also free express shipping on orders over $50 australia wide at Princess Polly.

Show code & visit siteFI****

After the store tab opens, come back to copy the code

Hamilton Island: 20% off 5-Night stays

Stay 5 nights and pay for just 4. Valid until 31 August. Blackout dates apply.

Get a 1 month free trial

Get a month-long free trial from Presto and enjoy the best in TV and movies whenever you want.

Weight Watchers - Online Coaching 6 month plan +1 month free

Join for $1 + 1 month free on Online Coaching 6 month plan at Weight Watchers.

Free delivery

Free shipping on all orders delivered to Australia and New Zealand.

Promo code: 30% off your total order

Get 30% off on your shop at Celebrity Fashion Lookbook.

Show code & visit sitefi****

After the store tab opens, come back to copy the code
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2 Responses to Australia Day True Blue Sale™

  1. Default Gravatar
    Abu | January 28, 2016

    how can we stop market out of Australia and make all those expenditure in country?

    • Staff
      Stephanie | February 1, 2016

      Hi Abu,

      Thanks for your question. You can find out more on how to support the Australian economy in our article on ways to support Australian businesses.



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