Australia Day True Blue Sale™

Information verified correct on May 27th, 2016

Did you know that last year Australians spent $4.43 billion with non-Australian online retailers?

The online shopping world is constantly expanding and with so much choice in the market sometimes it’s hard for our local Australian retailers to keep up. In Australia, a huge 97 percent of all our businesses are small businesses*, but sadly, 60 percent of Australian small businesses close down within the first three years of starting up*.

  We've crunched the numbers and we found that if every Australian credit card holder made just one purchase from an Australian retailer on Australia Day, it would:

  • Inject more than $2 billion into our economy
  • Be enough to fund over 24,000 new jobs
  • Accumulate enough GST to pay for 1,802 new entry-level nurses and 1,891 new primary school teachers across Australia.

In honour of Australia Day, we’re asking you - the consumer - to make the decision to buy from an Australian retailer. Here at, we put out a call to action and a bunch of Australian retailers have come together to support this cause. For 48 hours only, some of the finest Aussie businesses will be offering amazing discounts and deals to all who support a local business this Australia Day. 

surfstith logo
cotton on logo
priceline logo
Rusty logo

sunday somewhere logo

typo logo


bondi bather

angus robertson logo
hunters & gatherers
180nutrition - featured
skincare store
Vinomofo Logo





fresh fragrance
baby goes retro
99 bikes logo
cosmetic capital
adventure tours logo
aussie farmers logo


Who is behind the True Blue sale?

Comparison and money-saving website is launching the True Blue sale on Australia Day (26th January, 2016) for 48 hours only. has partnered with a range of Australian businesses, including Showpo, Cotton On, Priceline and City Beach.

How big will the savings be?

The exact deals won't be released until the day, but many stores are offering huge discounts store-wide.

Why did start this sale?

As an Australian-owned and run company, supports local businesses and wants to help boost the Australian economy. We saw the figures and the impact on local jobs and businesses – and we were shocked. The True Blue sale is a way of kickstarting a 'buy Australian' mentality, with the hope that consumers will continue the habit throughout the year.

How do I get a True Blue discount?

Come back on Australia Day. Some of the deals will be a promo code to enter at checkout, some will be a sale – but you'll need to come here for the details. Sign up to our reminder newsletter to be notified of the best offers.

What do we consider to be an Australian business?

We define this as a business launched in Australia and majority Australian-owned company.

How can I get involved?

If you're an Australian-owned business and you'd like to get involved, please email to get your offer listed.

*Australian Bureau of Statistics

Our best deals right now:

Unbeatable Stocktake - over 400 products at discounted prices

Get huge discounts on over 400 products with Dan Murphy's Unbeatable Stocktake.

20% off full price items

Get 20% off full price items at ASOS

Show code & visit siteHI****

After the store tab opens, come back to copy the code

$50 off Jackets

Get $50 off jackets at Dotti. Offer applies to selected full price styles only. Offer valid for a limited time.

40% off THE ICONIC exclusive labels

Get 40% off iconic exclusive labels at The Iconic. Selected styles. Cannot be used with another code or offer. Conditions apply.

Show code & visit siteMA****

After the store tab opens, come back to copy the code

25% Off Everything

Simply use code to get 25% off everything. Excluding sale items.

Show code & visit site25****

After the store tab opens, come back to copy the code

10% off flights

Book at least 20 days in advance and save 10% on your Virgin Australia flights. Not valid on already discounted fares.

Show code & visit siteBG****

After the store tab opens, come back to copy the code

10% off sale

Simply use code to get 10% off sale items. Minimum spend of $79. Excludes Nike, Oroton and items sent from a delivery partner. Redeemable once per customer. Can't be used with any other offer. Conditions apply.

Show code & visit siteIC****

After the store tab opens, come back to copy the code

10% off THE ICONIC Exclusive labels

Simply use code to get 10% off THE ICONIC Exclusive labels. Minimum spend of $79. Valid on full price items only. Includes Atmos&Here, Zalora, Zalora Basics, H-Wood, Spurr, Spurr Basics, Staple Superior and Double Oak Mills. Redeemable once per customer. Can't be used with another offer or code. Conditions apply.

Show code & visit siteIC****

After the store tab opens, come back to copy the code

Save 15% Off Any Order

Save 15% off any order at Liberty-Flights.

Show code & visit siteFI****

After the store tab opens, come back to copy the code

Hamilton Island: 20% off 5-Night stays

Stay 5 nights and pay for just 4. Valid until 31 August. Blackout dates apply.

Get a 1 month free trial

Get a month-long free trial from Presto and enjoy the best in TV and movies whenever you want.

Weight Watchers - Online Coaching 6 month plan +1 month free

Join for $1 + 1 month free on Online Coaching 6 month plan at Weight Watchers.

Free delivery

Free shipping on all orders delivered to Australia and New Zealand.

Promo code: 30% off your total order

Get 30% off on your shop at Celebrity Fashion Lookbook.

Show code & visit sitefi****

After the store tab opens, come back to copy the code
Was this content helpful to you? No  Yes

Related Posts

Ask a Question

You are about to post a question on

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Disclaimer: At we provide factual information and general advice. Before you make any decision about a product read the Product Disclosure Statement and consider your own circumstances to decide whether it is appropriate for you.
Rates and fees mentioned in comments are correct at the time of publication.
By submitting this question you agree to the privacy policy, receive follow up emails related to and to create a user account where further replies to your questions will be sent.

2 Responses to Australia Day True Blue Sale™

  1. Default Gravatar
    Abu | January 28, 2016

    how can we stop market out of Australia and make all those expenditure in country?

    • Staff
      Stephanie | February 1, 2016

      Hi Abu,

      Thanks for your question. You can find out more on how to support the Australian economy in our article on ways to support Australian businesses.



Ask a question

Exciting news! is now part of the family.

Read more about what this means

Win $200!

Tell us about your health insurance and you could win.

Take our quick survey