flybuys loyalty program guide

Information verified correct on May 27th, 2016


Find out about how to earn and redeem points at one of Australia’s largest loyalty programs: flybuys

Flybuys is Australia’s largest customer loyalty program. At the time of writing, there are over ten million flybuys members – partly due to the relaunch of the flybuys program in 2012, when a countless number of Coles customers were enticed into the flybuys loyalty program through the Coles / flybuys My5 promotion, which offered (now discontinued) 10% of five items at Coles of the customer’s choosing.

A note on the flybuys loyalty program

A joint venture between Shell, Coles Myer (Wesfarmers) and National Australian Bank, the flybuys program is the ying to the Qantas and Virgin frequent flyer program’s yang. Whereas the Qantas and Velocity programs predominantly focus on offering flight rewards, contrary to their name (flybuys = buy… flights), flybuys focuses more on rewards members can use in their everyday life. Although flybuys members can redeem flybuys points for travel rewards, including flights with Etihad Airways, accommodation through business like Best Western and travel merchandise, the flybuys program has a greater scope on non-flight rewards when compared to the Qantas and Velocity loyalty programs.Customers can redeem their points for a range of goods in technology, homewares, entertainment, experiences, fashion, and beauty... or they can redeem their points for flybuys dollars and knock a few bucks off the grocery bill at Coles.

Think of the flybuys program as a Qantas or Velocity frequent flyer program and the Woolworths Everyday Rewards program all rolled into one.

It’s also pretty easy to earn flybuys points, too. They have the usual systems in place (shop here or there and earn points), but they also incentivise bundling multiple products and services together by offering bonus points to customers. For instance, you can earn extra points by taking out a car or/and home and contents insurance policy with Wesfarmers insurance and by paying from your Coles grocery bill with a Coles MasterCard.

Curious to know what flybuys points are worth?

For every 2,000 flybuys points you earn you can get $10 off your Coles supermarket shop.

Unlike the Qantas and Velocity frequent flyer programs, flybuys is free to join, so there’s no initial amount you have to spend before you’ve recouped the cost of joining the program with the rewards on offer.

If you’re asking yourself whether it’s worth joining the flybuys program, you’ll need to ask yourself, ‘what’s in it for flybuys?’ Flybuys is owned by a conglomerate consisting of Coles, so naturally it’s in the best interest of Coles to get you shopping at their stores regularly. If you do this anyway, then, on face value, there’s nothing sinister in getting something for nothing when you do your weekly grocery run, just keep in mind that you have to spend some serious dollars to see a return, and information about your spending patterns is being captured by flybuys – but there’s no real privacy anymore anyway, right?

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How does the flybuys program work?

Simply put: become a member of the program, spend at certain stores, swipe your card and you’ll increase your flybuys points balance.

You can become a flybuys member for free, but there's extra flybuys points to be earned if you're also using a credit card that rewards you with flybuys points. You can find a comparison of credit cards that are linked to the flybuys loyalty scheme below.

Earn more points with flybuys credit cards

Rates last updated May 27th, 2016
Purchase rate (p.a.) Balance transfer rate (p.a.) Annual fee
Coles Low Rate MasterCard
A low rate MasterCard with a competitive rate on purchases and a low annual fee.
9.99% p.a. 0% p.a. for 6 months $49 p.a. Go to site More info
Coles No Annual Fee MasterCard
Receive $100 off a single Coles Supermarket shop plus enjoy no annual fee for the life of the card and earn 0.5 flybuys point per dollar spent.
19.99% p.a. 0% p.a. for 6 months $0 p.a. Go to site More info
Coles Rewards Mastercard
Receive $100 to spend at Coles Supermarkets. To receive this offer, you need to complete and submit the secure online application and be approved by . Earn 2 flybuys points for every $1 spent, no foreign transaction fees on online and international purchases.
19.99% p.a. 0% p.a. for 6 months $89 p.a. Go to site More info
Coles Rewards Platinum Mastercard
Earn 2 flybuys points for every $1 spent and pay low annual fee. Plus, receive $100 off a single Coles Supermarket shop if you apply by 31 May 2016.
19.99% p.a. 0% p.a. for 6 months $89 p.a. Go to site More info
NAB flybuys Rewards Card
Earn flybuys rewards points on eligible purchases. Also enjoy a 0% rate on purchases and balance transfers for 15 months.
0% p.a. for 15 months (reverts to 19.99% p.a.) 0% p.a. for 15 months with a one off 2%% balance transfer fee $95 p.a. Go to site More info

Earning flybuys points

In most cases, you get one flybuys point for every dollar you spend. Say you spend $100 on groceries at Coles, or you spend $100 on booze at Liquorland, then you get 100 flybuys points.

There’s no rocket science here. However, there is little more involved when it comes to earning bonus points.

Flybuys have an extensive range of partners where points can be earned. Their partners cover the full gamut of a consumer’s needs. To name a few:

  • Hotel bookings through Best Western
  • Planning an experience like a Dream World or theme park ticket through Travelworld or Jetset Travel
  • Communications services with Telstra
  • Insurance needs with Medibank, or
  • Purchasing everyday items at Target and Kmart

The number of flybuys partners and the scope of the goods and services offered through said partners is significant. Flybuys rewards its members for the grocery shop and filling up the tank by giving points for food and petrol purchases at Coles supermarkets and Shell (Coles) petrol stations.

flybuys partners

PartnerPoint Value
Adidas3 points per $1 spent
AGL Energy1 point per $1 spent
Budget3 points per $1 spent
Coles1 point per $1 spent
Coles Credit Cards2 points per $1 spent
Coles Express1 point per $2 spent
Coles Insurance1 point per $1 spent
Coles Prepaid Cards1 point per $2 spent
Etihad Airways1 point per $1 spent
First Choice Liquor1 point per $1 spent
Fitbit10 points per $1 spent
flybuys dining (when you book a table with flybuys Dining)500 points
flybuys eshops1 point per $1 spent
GarminLink any Garmin Activity Tracker and collect 10 points every day you reach 10,000 Steps.
Goodlife Health Clubs2 points per $1 spent
Jawbone10 points per $1 spent
Kleenheat1 point per $1 spent
Kmart1 point per $1 spent
Kmart Tyre & Auto Service1 point per $1 spent
Liquorland1 point per $1 spent
Medibank1 point per $3 spent
National Australia Bank1 point per $1 spent
OPSM1 point per $1 spent
Polar10 points per $1 spent
Target1 point per $1 spent
Telstra3 points per $1 spent
Weight Watchers1 point per $1 spent

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How to earn even more flybuys points with Coles

There’s a good opportunity for flybuys members to earn bonus points when they take out a financial product and make a purchase at Coles Supermarkets.

Coles Rewards Platinum Mastercard

Coles Rewards Platinum Mastercard

  • $89 p.a. annual fee
  • 19.99% p.a. on purchases
  • 0% p.a. for 6 months on balance transfers
  • Cash Advance Rate of 19.99% p.a.
  • Up to 62 days interest free
  • Minimum Income Requirement of $15,000 p.a.

For example, flybuys members who shop at Coles will get 1 flybuys point per dollar spent. If this person also makes the purchase on a Coles Rewards MasterCard, the figure jumps up to three points per dollar spent. If the purchaser also holds a Coles Comprehensive Car and Home Insurance Policy, it’s now five flybuys points per dollar spent. The more Coles products you bundle together, the greater the potential to earn flybuys points.

Forgot to scan your card at checkout?

If you've forgotten to scan your flybuys card when shopping at an eligible store, all you need to do is keep the receipt and call flybuys on 13 11 16 to claim your points.

how to earn bonus flybuys points

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Other ways to earn bonus flybuys points

In addition to what’s listed above, there are a number of ways members can earn additional flybuys points. Some of these methods offer a ‘lump sum’ of points, rather than at an earn rate (for example, when shopping at Coles).

Earn points when you dine

Looking for bonus points and a night out? Make a booking through and earn bonus points – if you're a flybuys member.

Earn flybuys points surfing the internet

Flybuys points can also be earned when a member surfs the web. The flybuys toolbar offers one point for every two searches made with a compatible browser with the toolbar installed on it.

There’s a cap on the number of points awarded, up to one hundred points per month, which comes to 1,200 points a year. To put this into perspective, the minimum redemption for $10 off your grocery bill at Coles through the redemption of flybuys dollars is 2,000 points. So the toolbar can deliver roughly about $6 worth of value per year.

Once again, ask yourself, what’s in it for flybuys? In short, the answer is on their page’s ‘frequently asked questions’ page:

“Will flybuys have access to my search information?”

“No. Individual search data is not passed on to flybuys. FreeCause, which maintains the flybuys Toolbar, collects anonymised information on internet usage. It may aggregate such data and share it with third parties for marketing and research purposes.”

So, ask yourself, would you be willing to tell a company about the things you search for on the internet for two coffees a year?

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How to redeem flybuys points

There are a number of ways to redeem flybuys points.

To redeem flybuys points for a reward, log into your ‘my flybuys’ profile and head to the rewards section of the site. Follow the steps from there.

The second option for redeeming points is by calling the flybuys service center.

Flybuys points can be used in a number of different ways, too. Like most other loyalty schemes, points can be redeemed for goods directly by choosing something from the flybuys catalog. The flybuys catalog can be viewed online on their website. Browse through the list of rewards and notice how some items can be purchased with points, while other items give the flybuys member the option of making the difference up in actual money (points + pay), if the flybuys member has insufficient points to complete the transaction.

Points can also be turned into ‘flybuys dollars’, which is kind of like monopoly money, it can only be used at flybuys partners. For example, you can redeem 2,000 flybuys points for $10 flybuys dollars to use at Coles.

There are a few steps that have to be followed to turn points into flybuys dollars, but once these steps are complete, the value of your points is turned into ‘flybuys dollars’, which are credited to your flybuys card to use at the checkout.

Redeeming flybuys for flights with Etihad Airways

While you can no longer use your flybuys points to book flights through Webjet, you can now redeem your rewards for flights with Etihad Airways. There is a transfer rate of 1 flybuys point = 0.4 Etihad Guest Miles. Given the usual value of flybuys points is around 0.5c for other redemption options, this is a pretty standard exchange rate.

For more information, please see our guide to learn how to turn your flybuys points into flights with Etihad Airways.

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Frequently Asked Questions from our users

How do I change my address?

If you want to update your details, give the flybuys Service Centre a call on 13 11 16.

I have enough points, why can’t I redeem them for a reward?

The flybuys terms and conditions have changed, and because of this, all members (new and existing) are required to activate their membership as a sign of acceptance of the new terms and conditions.

Do my flybuys points expire?

flybuys points will not expire provided that you keep your account active. To keep your card active you need scan your card at least once a year and your account will remain active and your points will not expire.

How do I log into my flybuys account?

Visit the flybuys website and enter the account details you were provided with when you became a member of the program.

I’ve lost my card... How do I get a new one?

If you want to order a replacement card, give the flybuys Service Centre a call on 13 11 16.

How can I redeem a reward?

To redeem a reward, log into your flybuys account through the flybuys website and head to the rewards section of the flybuys site. You can also redeem your points for a reward by calling the flybuys Service Centre on 13 11 16.

When will my points be processed?

It can take up to four weeks before points are processed and credited to your account.

How can I check my points balance?

You can check your points balance a number of ways.

    • Download the flybuys toolbar, it displays your flybuys points balance when you’re surfing the internet.
    • Download the flybuys APP. It’s available for both Apple and Android devices. Once you log into your flybuys account through the APP, you can check your account balance and browse rewards all with a tap and a swipe of your finger or thumb.
    • Log into your flybuys account through the flybuys website.

Is there a minimum age to join flybuys?

You will need to be at least 18 years old to join the loyalty program.

Can I have additional cardholders on my account?

You can link more than one card to a flybuys account, meaning you can earn more points with multiple cardholders. Give the flybuys Service Centre a call to find out more information on how to do this.

How long does the delivery time take if I order a gift card?

For delivery of the gift card, from once you redeem it can take up to 3 weeks.

Can flybuys points be transferred?

No. You cannot transfer, sell, or give your points to any other card or person.
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249 Responses to flybuys loyalty program guide

  1. Default Gravatar
    Heather | May 24, 2016

    I am trying to collect my rewards in the form of a Coles voucher

    • Staff
      Sally | May 25, 2016

      Hi Heather,

      Unfortunately, you can’t collect flybuys rewards for a Coles voucher. Instead, you have to collect the flybuys Dollars and once you reach 2,000 flybuys points or $10 flybuys dollars, you can show your flybuys card at the register to get $10 off your shopping at Coles.

      I hope this has helped.



  2. Default Gravatar
    NYP | May 22, 2016


    I have recently converted my flybuys points to flybuys dollars of 20$ to be used at Target. I am trying to use this to pay online at target online shop (because the item I want is not available in the store close to my house).

    However, when I typed in the flybuys member number, the $20 does not appear for me to redeem (although it has shown in my flybuys account that the $20 has been credited in my card). Does that mean I can ony redeem the flybuys dollar in store, but not online shopping?.

    Thanks for your assistance.

    • Staff
      Sally | May 23, 2016

      Hi NYP,

      Thanks for your question.

      Yes, unfortunately you can only redeem your flybuys rewards when shopping in store, but not online.

      You’ll need to present your flybuys card when you’re next in-store and let the team member at the checkout know you’d like to pay with flybuys Dollars. You can then enter the amount of flybuys Dollars you’d like to spend, swipe your card and enter your PIN.

      I hope this has helped.



  3. Default Gravatar
    Lesley | May 18, 2016

    I have just recently flown on Singapore and Malaysian airlines, can I redeem any points? I have kept boarding passes.

    • Staff
      May | May 18, 2016

      Hi Lesley,

      Thanks for your question.

      Before you can redeem your flybuys points, please make sure that the points you earned were already credited to your account. It can take up to four weeks before points are processed and credited to your account.

      Once your flybuys points have already been credited, you can redeem your points for a reward in two ways:

      1. Log into your ‘my flybuys’ profile and head to the rewards section of the site and follow the steps.


      2. Call the flybuys service center on 13 11 16.

      I hope this has helped.


  4. Default Gravatar
    hayley | May 17, 2016

    I forgot to scan my flybuys card on my shop at coles I have the receipt how can I get the points?

    • Staff
      Anndy | May 17, 2016

      Hi Hayley,

      Thanks for your comment.

      If you’ve forgotten to scan your Flybuys card when shopping at Coles or any eligible store, you can still claim your points by calling Flybuys on 13 11 16. Be sure to have your receipts ready.

      I hope this helps.


  5. Default Gravatar
    Helen | April 22, 2016

    My mum recently passed away. Can my dad use the points on Mum’s card?

    • Staff
      Sally | April 26, 2016

      Hi Helen,

      Thanks for your question and we’re sorry to hear about your sad news.

      At the moment, you can only redeem someone’s flybuys points if they’re a supplementary cardholder linked to the account. So, if your Mum’s account was linked to your Dad’s flybuys account, he should be able to use the points.

      If not, your dad might need to contact flybuys directly on 131 116 to discuss his options.



  6. Default Gravatar
    Jenny | April 20, 2016

    Hi, if for eg there is only 1600 frequent flyer points left on a frequent flyer account and the account won’t be used again as the partner has now joined frequent flyer how can the 1600 points be transferred to the new account.

    • Staff
      Sally | April 21, 2016

      Hi Jenny,

      Thanks for your question.

      Unfortunately, you can’t transfer your flybuys points to another flybuys member.

      Instead, you’ll need to redeem them for rewards to ensure you don’t waste them before you close the account.

      I’m sorry we couldn’t be of more assistance.



  7. Default Gravatar
    Tiarna | April 18, 2016

    Hi there, last week I received an email and my points balance was 5,513
    Today my points are at 5,034
    How come I’ve lost nearly 500 points?

    • Staff
      Sally | April 19, 2016

      Hi Tiarna,

      Thanks for your question.

      If you think there’s an error in your points balance, you might want to contact flybuys on 13 11 16 to notify them of the issue and hopefully organise for your points to be returned to your account.

      I hope this has helped.



  8. Default Gravatar
    G | April 1, 2016

    I am trying to register my card to earn Dollars. You are saying wrong date of birth…I think I know my date of birth I can not go any further ??

    • Staff
      Sally | April 4, 2016

      Hi G,

      Thanks for your question.

      Just to confirm, you have come through to, not flybuys.

      If you’re having trouble registering your card, you might want to contact flybuys on 13 11 16.

      I hope this has helped.



  9. Default Gravatar
    Hanah | March 28, 2016

    I recently changed my flybuys points to flybuy dollars, problem is i forgot my code and have no idea how to retrieve it. How would i go about accessing it?

    • Staff
      Sally | March 29, 2016

      Hi Hannah,

      Thanks for your question.

      You might need to contact flybuys directly on 13 11 16 to confirm your code.

      I hope this has helped.



  10. Default Gravatar
    Julie | March 21, 2016

    How do I link my flybys to the various partners ie Medibank Private, AGL

    • Staff
      Sally | March 22, 2016

      Hi Julie,

      Thanks for your question.

      You can link your flybuys account to your Medibank accounts via the flybuys website.

      I’ve emailed you the pages you can link these accounts through.

      I hope this has helped.



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